Growth & Conversion
Optimization

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“Innovation happens at the edges & at the intersections of product/marketing”.
I live at the intersection.

On this premise, I founded Growthvalleys in 2016, with the aim of building and executing conversion optimization strategies, creating better user journeys and online experiences using emotional targeting, qualitative & QuantITive analysis to generate more revenues, leads, engagement and sales.

I love creating tech products that solve basic necessities of human lives seamlessly, thereby saving time. At Premier Farnell, I’ve led customer and driver growth initiatives to help scale our private label products programmatically. At Staples, I lead our mobile same-day delivery experience to facilitate easy on-the-go shopping, and pricing of the same to sustain the business.

I have over 10 years’ experience in conversion optimization, growth hacking and marketing leadership.

My main focus is building and executing conversion optimization strategies, creating better user journeys and online experiences using emotional targeting to generate more revenues, leads, engagement and sales.

Specialties

I love creating tech products that solve basic necessities of human lives seamlessly, thereby saving time. At Premier Farnell, I’ve led customer and driver growth initiatives to help scale our private label products programmatically. At Staples, I lead our mobile same-day delivery experience to facilitate easy on-the-go shopping, and pricing of the same to sustain the business.

My diverse experience across product, engineering, finance and analytics positions me uniquely to a) map market opportunities b) build a team to execute vision with speed & excellence c) measure impact and forecast growth d) read early indicators & pivot as necessary.

Tenacity, speed to market, extending influence without power, attention to detail, cross-team collaboration and structured effective communication are my strengths. I am passionate about technology, and how it can influence millions of lives around the world.

Recent Projects

LET'S GET
TOGETHER.

Hit me up if you want to talk about your next project or if you just want to chat.

If you like to learn more about my thoughts and motivations, you can add me on one or all of the following sites.

CONTACT US

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