Paid Advertising

PPC campaign strategy

PPC Strategy

To start a PPC campaign that’s right for you, we will first get to know your business, industry sector, competitors and business goals. Then can we work with you to develop a strategy that’s going to deliver the results you need.

PPC adcopy writing

Adcopy Writing

We ensure your adverts are highly focused to the ad group’s keywords and to the landing pages on your website with a strong call to action. By regular testing we can be sure you’re getting the right traffic at the lowest cost you could pay.

ppc ads implementation

Implementation

We will work to deliver that strategy by analyzing your existing campaigns, and establishing new ad campaigns. We assist you to decide your target market & pay-per-click objectives to achieve best results at affordable cost per click.

PPC ads optimization

PPC Optimisation

Ongoing optimisation will continually refine and focus the campaign to push the performance boundaries.  A slightly higher click through rate in this Ad group, a slightly lower CPC on this keyword – it all adds up to make a massive difference.

PPC keywords

Keywords

We’ll ensure you’re targeting the most appropriate keywords and not wasting your money in low performing keywords. Keyword research is essential for identifying target keywords and to avoid the areas which aren’t right for your business.

PPC ads reporting

Reporting

We produce reports which provide meaningful insight into what’s happening with your PPC campaign. What we’ve been working on, what we’ve noticed your competitors doing and how your paid search is performing against the key metrics you’re most interested in.

Paid Marketing strategies

Digital Marketing Service to get your business in front of people who are looking for your products or services. Because you only pay for qualified traffic, it is easy to control the budget and return on investment for your campaign. PPC ads includes google adwords, Facebook ads, remarketing, shopping ads, PPC audits.

PPC Strategies

1.Main goal is to achieve highest ROI

2.Identify and act upon search trends and execute in-depth keyword analysis along with continuous A/B ad copy testing

3.Daily monitoring of keyword performance (traffic, sales, cost per acquisition and return on investment numbers)

4.Monitoring of pre-set daily and monthly ad budgets

5.Ongoing optimizing of keyword bids for bid positions that yield the best return on client-defined business objectives, e.g., cost per acquisition (CPA), profit margin (PM) and ROI

6.Create and test multiple ads for each keyword or keyword group to improve average click-through rate, raise average position and decrease cost-per-click

7.Incorporate and expand the current campaign with new landing pages as required

8.Keyword evaluation and adding, removing and reconfiguring of keyword phrases, ad groups and ad copy to grow the total number of productive keyword phrases on a monthly basis

9.Monthly ROI reports via email for monitoring of campaign activity and results, including cost per click (CPC), number of visitors, leads and conversions and analytics.

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