To start a PPC campaign that’s right for you, we will first get to know your business, industry sector, competitors and business goals. Then can we work with you to develop a strategy that’s going to deliver the results you need.
We ensure your adverts are highly focused to the ad group’s keywords and to the landing pages on your website with a strong call to action. By regular testing we can be sure you’re getting the right traffic at the lowest cost you could pay.
We will work to deliver that strategy by analyzing your existing campaigns, and establishing new ad campaigns. We assist you to decide your target market & pay-per-click objectives to achieve best results at affordable cost per click.
Ongoing optimisation will continually refine and focus the campaign to push the performance boundaries. A slightly higher click through rate in this Ad group, a slightly lower CPC on this keyword – it all adds up to make a massive difference.
We’ll ensure you’re targeting the most appropriate keywords and not wasting your money in low performing keywords. Keyword research is essential for identifying target keywords and to avoid the areas which aren’t right for your business.
We produce reports which provide meaningful insight into what’s happening with your PPC campaign. What we’ve been working on, what we’ve noticed your competitors doing and how your paid search is performing against the key metrics you’re most interested in.