Marketplace founders bring their KPIs

Take your growth hacking to the next level

#1 – Turnover, Revenue, Gross Profit

While you should keep an eye on all of these, Gross Profit is certainly not to be missed; for it reveals the commission charged by the marketplace which again is bound to get affected by existing and new competition, demand supply ratio, buyer behavioral transformation and similar factors.

#2 – Fulfillment rates

An important metrics to determine whether your customer moves to the next level of the consumer life-cycle or is discouraged to continue with you as choice. Low fulfillment rates need to be repaired at once to stop customers from flowing away.

#3 – Number of orders per supplier

With certain particular kind of marketplaces like E-Hailing services, it is possible for you to determine for each supplier the intensity of orders from the marketplace viz. High or Low and whether you would want to further scale-up the supply or keep it even.

#4 – Customer Lifetime Value -CLV /Customer Acquisition Cost – CAC

A valuable insight on your market revenue is ascertained when you have the data for CLV versus CAC for both supply and demand and how even a minor fluctuation of these ratio deeply impact your revenue generation.

#5 – Market Share Map for Supply and Demand

Inspite of marketplace being an online one, you cannot miss out on the traditional metrics of market share with respect to supply and demand which have been a key indicator for physical marketplaces as well.

#4 – Customer Lifetime Value -CLV /Customer Acquisition Cost – CAC

A valuable insight on your market revenue is ascertained when you have the data for CLV versus CAC for both supply and demand and how even a minor fluctuation of these ratio deeply impact your revenue generation.

As a leader, you would want to understand the current metrics revolving around online marketplace. For you to stay updated about the analytics and which are the trends that could prove as Must Have for a successful startup, mentioned below is a glimpse of it.

When we talk about marketplace metrics summary, we have taken into account analytics and trends from the suppliers end, how they affect the demand and how do the mash-up metrics of buyer and seller signal what can be the next trend.

Access the Reports

  • This field is for validation purposes and should be left unchanged.

Faced a problem? No worries – our premium class customer support service
is always ready to help you.

'

CONTACT US

We are closer than you think..!!

Sending

Contact Us

©[2016] Growth Valleys All rights reserved. Privacy Policy & Terms of Services. Sitemap

or

Log in with your credentials

Forgot your details?