Growth Hacking For Ecommerce

We at Growth Valleys develop and run lean tests, campaigns, and programs that can help you better identify viable strategies, channels, and focus areas that you can use to scale your business.

In the previous couple of years, growth hacking has picked up fame among internet marketers, SaaS organizations, and product entrepreneurs. Growth hacking is a easy concept: it’s the idea that every strategy, idea, practice, or tactic you develop and implement at your business should be centered around driving growth. Today for most business, growth ultimately means boosting profits. Ecommerce leaders like Flipkart, Snapdeal, Amazon use growth hacking strategies to grow their customers and retain them.We at Growth Valleys create and run lean tests, campaigns, and programs that can help you better distinguish suitable strategies, channels, and key focus areas that you can use to scale your business. Few of the cost effective growth hacks for ecommerce are search engine marketing, content marketing, social media marketing, affiliate marketing, adwords and so on .

growth hacking in ecommerce

Brand Awareness

As you develop more web pages, the search engines can index them and boost your ranking in search engine. It’s important to use good keywords in your content that are optimized for your audience, as this is what will drive traffic to your site.

growth hacking for ecommerce

Conversions and sales

With a well-designed ecommerce site and a range of products, you can drive conversions and sales and experience a new level of growth. Analytics also helps you fine tune your marketing strategies so that you’re reaching the right audience.

growth hacking for ecommerce

Better User Experience

When you have an ecommerce site, you can provide as much information as you want from the product description to customer reviews to shipping charges, you can arm shoppers with the information they need to make informed buying choices.

Growth Hacking Strategies

In Ecommerce market, it’s crucial that you continue to monitor consumer behaviour on site and use the data available to you to optimise the user experience and checkout process. Here are some growth hacking tools and techniques for E-commerce – 

  • Goal completions and conversions are some of the most important commercial metric within  Google Analytics dashboard. It gives us a better understanding of any obstacles that are preventing users from completing a goal. To do this we set up a goal funnel.The goal funnel visualization within google analytics helps you to visualize the path of customer journey to conversion.  You can include each of the important pages that lead to a sale and see where customers are leaving out of the funnel.
  • A/B testing involves testing two versions of a web page or adcopy. The A version is the control and the B version is the variation. Each page receives traffic so that you can compare each version and its impact on your conversion rates.
  • Google’s Analytics enables ecommerce sites to analyse revenue numbers into their analytics account. It’s a very useful feature because it allows you to see how much revenue is generated from each of your traffic sources. This type of data can help you to analyze whether you’re investing too much in under-performing channels or whether you need to increase your budget in an area that is performing high.

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