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Success Story

Relaunching the redesigned Cruze

The automotive brand used reach and frequency buying to find its target audience in India on a massive scale and relaunch the new Chevrolet Cruze.

 8-point

lift in ad call

 8-point

lift in ad call

 8-point

lift in ad call

 8-point

lift in ad call

Their Story

Relaunching the redesigned Cruze

The automotive brand used reach and frequency buying to find its target audience in India on a massive scale and relaunch the new Chevrolet Cruze.

Their Goal

Relaunching the redesigned Cruze

The automotive brand used reach and frequency buying to find its target audience in India on a massive scale and relaunch the new Chevrolet Cruze.

Facebook’s sophisticated targeting tools allowed us to reach the right people on a massive scale, which translated into a significant lift in brand favourability and purchase intent. Facebook has been instrumental in reintroducing a new generation of car fans to our Chevrolet Cruze.

Jack Uppal, VP Marketing & Customer Experience, Chevrolet India

Their Solution

Precision targeting

Chevrolet India ran photo ads in the mobile and desktop News Feed to showcase the enticing specifications of the new Cruze.
It targeted the ads to 27- to 45-year-old men and women, and used behaviour targeting to reach people who were likely to have the disposable income to buy a car like the Chevrolet Cruze. For example, it targeted people with certain travel habits, who own a mobile device, and have attained a certain education level or demonstrated an affinity for high-value goods.
The brand used reach and frequency buying to reach its specific target audience on a massive scale, while also controlling the number of times individual people saw the ad. This strategy contributed to a strong boost in ad recall.
Chevrolet India ran its campaign from February 3–March 10, 2016 and used a Nielsen Brand Effect study to measure the impact on brand favourability, ad recall and purchase intent.

Their Success

Cruise control

Chevrolet India ran photo ads in the mobile and desktop News Feed to showcase the enticing specifications of the new Cruze.
It targeted the ads to 27- to 45-year-old men and women, and used behaviour targeting to reach people who were likely to have the disposable income to buy a car like the Chevrolet Cruze. For example, it targeted people with certain travel habits, who own a mobile device, and have attained a certain education level or demonstrated an affinity for high-value goods.
The brand used reach and frequency buying to reach its specific target audience on a massive scale, while also controlling the number of times individual people saw the ad. This strategy contributed to a strong boost in ad recall.
Chevrolet India ran its campaign from February 3–March 10, 2016 and used a Nielsen Brand Effect study to measure the impact on brand favourability, ad recall and purchase intent.

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